Structured data
Schema.org JSON-LD describing your trade, service area, hours, prices and accreditation — the same markup Google needs for rich results.
AI search visibility · Northamptonshire
AI search can't recommend
what it can't read.
More people are asking ChatGPT for a plumber than scrolling to page two of Google. Those tools read websites, not map pins — so if you haven't got one, they name a directory instead of you. I build websites for local businesses that never got round to it, with the SEO and the AI groundwork already in.
From £199 one-off 2-3 days typical turnaround Irchester, Northamptonshire No contract, no lock-in
The actual problem
Same business. Two different answers.
When an AI assistant is asked to recommend someone local, it reads what your site tells it in machine-readable form. If that's missing, it can't quote you with any confidence, so it names a directory instead — and your competitor is on that directory too.
No website
What the crawler finds
a Google pin
a Facebook page
someone else's directory
a Facebook page
someone else's directory
What it can extract
a name and a pin
a phone number, maybe
nothing it can quote
a phone number, maybe
nothing it can quote
What ChatGPT says
“You could try Checkatrade or Rated People to find a plumber in Wellingborough.”
After I build it
What the crawler finds
"@type": "Plumber"
"areaServed": "Wellingborough"
"openingHours", "priceRange"
+ FAQPage, llms.txt
"areaServed": "Wellingborough"
"openingHours", "priceRange"
+ FAQPage, llms.txt
What it can extract
the trade, the towns
hours, prices, accreditation
answers it can quote
hours, prices, accreditation
answers it can quote
What ChatGPT says
“A Gas Safe registered plumber covering Wellingborough is … They cover emergencies and quote before starting.”
Direct-answer FAQ
Questions people actually ask, answered in one or two sentences. Written the way these systems quote, not the way SEO agencies pad.
llms.txt & crawler rules
A plain-text summary at your site root for AI crawlers, plus a robots.txt that actually lets GPTBot, PerplexityBot and ClaudeBot in.
Recent work
Things I've built.
Local service businesses and one AI tool built for a furniture retailer. All live, all mine.
SofaFitCheck
A delivery-reasoning calculator that works out whether a sofa fits through the door and up the stairs before someone buys it. Handles tilting, angles and multi-part frames.
sofafitcheck.comThe Red Benz
Chauffeur-driven 1985 Mercedes W123 for weddings, proms and film work. Clear package pricing and a one-booking-a-day promise built into the layout.
theredbenz.ukuNeedVan
Man-with-a-van and removals. Built around the two things people check first on a phone: does he cover me, and roughly what will it cost.
uneedvan.ukPricing
Two packages. Both built from scratch.
Every site gets the SEO and AI visibility work as standard — it is not an upsell, it is the reason the site is worth having. The difference between the two is how much site there is, and who changes it afterwards.
Most common
Starter
£199 one-off
One page that does the job. For a business with nothing online but a Google pin.
- One-page site, built mobile-first — that's where your customers are
- Full SEO: titles, meta, sitemap, indexed with Google and Bing
- AI visibility built in: structured data, direct-answer FAQ, llms.txt
- Click-to-call and WhatsApp buttons that work one-handed
- Quote form delivering straight to your inbox
- Your real Google reviews, linked back to your profile
- Set up on a domain in your name, files handed over
Your words, your photos
Business
£599 one-off
Several pages, built around what you send me. You don't touch any software.
- Everything in Starter
- Up to five pages — a page per service, or per town you cover
- You tell me what goes on them — your words, not mine
- Your own photos from real jobs, in a proper gallery
- Send it however suits you — WhatsApp is fine, photos straight off your phone
- Structured data on every page, not just the front one
- Three months of changes included — message me, I do it
- 1 Tell me the pagesA page per service, or one per town. We work it out on the phone in ten minutes.
- 2 Send your bits overText, prices, photos off your phone. WhatsApp, email, voice note — whatever is quickest for you.
- 3 I build it, you check itYou get a link before anything goes live. Say what to change and I change it.
Looked after — optional
Hosting, small edits whenever you need them, and a monthly check of which AI assistants are naming you. Cancel any time; you keep the site either way.
£29 /month
One thing that isn't included: the domain name
The prices above are for the website. The domain — your yourbusiness.co.uk — is a separate yearly cost, usually somewhere around £10 to £15 depending on the name. Two ways to handle it:
- Buy it yourself. Any registrar will do. Send me the login when you're ready and I'll point it at the site.
- I'll buy it for you. Registered in your name, at whatever it costs me — I don't mark it up — and you get the login straight away. If we ever part company the domain leaves with you.
Other than the domain, the prices above are what you pay — not VAT registered, so there's nothing added on top. No retainer, no minimum term, and I'll tell you plainly if you don't need the work.
Straight answers
Questions people actually ask.
What is AI search visibility?
It is the work of making a website machine readable so AI assistants can quote it. That means Schema.org structured data in JSON-LD, an FAQ written as direct answers, and an llms.txt file. Without those, an assistant reading your site has to guess, and it usually names a directory instead.
Will this guarantee ChatGPT recommends my business?
No, and anyone promising that is making it up. What is guaranteed is that your site becomes readable to these systems when it currently is not. That is a necessary condition, not a sufficient one, which is why the monthly option is £29 rather than £500.
I have not got a website at all. Is that a problem?
That is exactly who this is for. Starting from nothing is easier and cheaper than fixing someone else's old site, and it means the SEO and AI visibility work is built in from the first line rather than bolted on.
How much does a website cost?
£199 one-off for a one-page site with SEO and AI search visibility built in, or £599 one-off for a multi-page site with separate service pages and an editor so you can change things yourself. Monthly cover is an optional £29 with no contract.
What if I want to change something later?
You message me and I do it. There is no software for you to learn and nothing you can accidentally break. The £599 package includes three months of changes; after that it is either a small one-off charge or the £29 monthly cover, whichever works out cheaper for you.
How do I send you my photos and text?
However is quickest for you. WhatsApp the photos straight off your phone, email them, or send me a voice note describing what you want on each page. You do not need to write anything formal — I will tidy it up and send it back for you to approve.
Is the domain name included in the price?
No. The £199 and £599 prices are for the website itself. A domain is a separate yearly cost of roughly £10 to £15 depending on the name. You can buy it yourself from any registrar, or I will buy it for you at cost with no mark-up — registered in your name, with the login handed to you.
If you buy the domain for me, who actually owns it?
You do. It goes in your name with your details on the registration, and you get the login the same day. If you ever want to move to someone else, the domain goes with you and I do not need to be involved.
How long does it take?
A one-page site is normally live within two to three working days. A multi-page site takes about a week, most of which is waiting on your photos and sign-off.
Who owns the website?
You do. Work goes on a domain in your name and you get the files. There is no lock-in on the one-off packages, and the monthly option can be cancelled any time without losing the site.
Which areas do you cover?
I am based in Irchester and work mostly across Northamptonshire: Wellingborough, Rushden, Higham Ferrers, Kettering, Corby, Northampton and Bedford. The work itself is remote, so anywhere in the UK is fine.
Free, no catch
I'll build you a page first. Look at it before you decide anything.
Send me your Google listing or your Facebook page. I'll put together a real page for your business and send you the link — no deposit, nothing to fill in. I'll also ask ChatGPT, Perplexity, Claude and Google who they recommend for your trade in your town, and send you what comes back. If you're already being named, I'll say so and leave you to it.